The Auto Ethnographer
A podcast hosted by John Stech
True tales from
vehicle industry globetrotters
Come along for the journey
Understanding how established vehicle brands fit into international markets is a fun and challenging task. Both the expat manager working in a foreign market and the local market manager working with global headquarters have interesting stories to tell about successes, challenges, and outright blunders!
First steps are the hardest
Navigating local culture adaptations
The Learning Process
Trial, error, and trial again
Cultural gaffes
Sometimes we put our foot in it
ABOUT
About The Auto Ethnographer
Thirty years of automotive experience with four automakers on five continents led to a fascination about how business works between diverse cultures.
Let's talk.
Our guests tell the human stories behind famous automotive and vehicle brands, spanning continents and cultures across the globe. Together we explore the cultural nuances of a vast and seemingly monolithic industry, country by country.
We let industry leaders tell their stories of challenges, successes and failures, what they changed, and what changes they experienced.
Autoethnography?
Derived from Tony E. Adams definition, "autoethnography" is a research method leaning on the experiences of individuals to analyze assumptions, culture, communication, local norms, traditions, emotional impact, and how they mesh with greater culture and society where they operate.
Normally, "auto" relates to the self - think "autobiography". But we put wheels on it and focus on the culture of vehicles.
Why join us?
The Auto Ethnographer serves those that seek to learn about the cultural nuances and success factors in the global vehicle industry. The guests on the show bring stories of real life experiences, successes, and failures.
Whether you work in your home country or abroad. Whether you are a seasoned executive or embarking on your career, you will find entertaining nuggets of wisdom in our conversations.